Branding
UX UI
Web Design
Mobile Design
I am a
Product Designer
open to new
oppurtunities
Based in the UAE
Branding
UX UI
Web Design
Mobile Design
I am a
Product Designer
open to new
oppurtunities
Based in the UAE
About me
Designing
Experiences
& Interactions
I’m Brenda, originally from South Africa, I bring a global perspective to every project. I’m a strong advocate for diversity, believing that the best ideas come from blending different talents and perspectives.
Collaboration is at the heart of my process, I thrive in team settings where shared ideas lead to innovative solutions and meaningful user experiences. I'm dedicated to crafting digital experiences that resonate with users and deliver impactful results.
Past experience
2022 - Present
Retro Rabbit
Designed end-to-end experiences for a range of external clients and internal initiatives within a consultancy setting. Contributed to internal product development, including UX strategy and design. Collaborated across multidisciplinary teams to deliver scalable solutions across web and mobile platforms. Played a key role in creating a design system from scratch, partnering closely with developers to ensure seamless implementation and adoption across multiple products.
2022 - Present
Retro Rabbit
Designed end-to-end experiences for a range of external clients and internal initiatives within a consultancy setting. Contributed to internal product development, including UX strategy and design. Collaborated across multidisciplinary teams to deliver scalable solutions across web and mobile platforms. Played a key role in creating a design system from scratch, partnering closely with developers to ensure seamless implementation and adoption across multiple products.
2022 - Present
Retro Rabbit
Designed end-to-end experiences for a range of external clients and internal initiatives within a consultancy setting. Contributed to internal product development, including UX strategy and design. Collaborated across multidisciplinary teams to deliver scalable solutions across web and mobile platforms. Played a key role in creating a design system from scratch, partnering closely with developers to ensure seamless implementation and adoption across multiple products.
2025 - Present
Smartboxx AI
Designed an end-to-end user experience for an AI-powered automated testing platform. Translated complex testing workflows into intuitive UI solutions, improving usability for non-technical and technical users. Defined and designed key features such as scheduling systems, and test configuration interfaces. Collaborated with stakeholders to align product functionality with business and user needs with business objectives and technical feasibility.
2025 - Present
Smartboxx AI
Designed an end-to-end user experience for an AI-powered automated testing platform. Translated complex testing workflows into intuitive UI solutions, improving usability for non-technical and technical users. Defined and designed key features such as scheduling systems, and test configuration interfaces. Collaborated with stakeholders to align product functionality with business and user needs with business objectives and technical feasibility.
2025 - Present
Smartboxx AI
Designed an end-to-end user experience for an AI-powered automated testing platform. Translated complex testing workflows into intuitive UI solutions, improving usability for non-technical and technical users. Defined and designed key features such as scheduling systems, and test configuration interfaces. Collaborated with stakeholders to align product functionality with business and user needs with business objectives and technical feasibility.
2024 - 2025
Cogence
Collaborated as part of a cross-functional team on a fintech Discretionary Fund Management (DFM) platform, contributing to a complex, full-time product engagement Contributed to cohesive UX/UI across mobile and web for both consumer and developer-facing experiences. Worked closely with developers and stakeholders to align design decisions with business and technical goals.
2024 - 2025
Cogence
Collaborated as part of a cross-functional team on a fintech Discretionary Fund Management (DFM) platform, contributing to a complex, full-time product engagement Contributed to cohesive UX/UI across mobile and web for both consumer and developer-facing experiences. Worked closely with developers and stakeholders to align design decisions with business and technical goals.
2024 - 2025
Cogence
Collaborated as part of a cross-functional team on a fintech Discretionary Fund Management (DFM) platform, contributing to a complex, full-time product engagement Contributed to cohesive UX/UI across mobile and web for both consumer and developer-facing experiences. Worked closely with developers and stakeholders to align design decisions with business and technical goals.
2023 - 2024
Discovery Invest
Designed for a large-scale financial services and banking app, contributing to long-term product development and internal tooling. Delivered UX/UI improvements across mobile (iOS and Android), enhancing engagement and overall user experience. Worked on internal tools to support operational efficiency and improve workflows for internal teams. Collaborated with cross-functional teams to align design solutions with business goals and technical constraints.
2023 - 2024
Discovery Invest
Designed for a large-scale financial services and banking app, contributing to long-term product development and internal tooling. Delivered UX/UI improvements across mobile (iOS and Android), enhancing engagement and overall user experience. Worked on internal tools to support operational efficiency and improve workflows for internal teams. Collaborated with cross-functional teams to align design solutions with business goals and technical constraints.
2023 - 2024
Discovery Invest
Designed for a large-scale financial services and banking app, contributing to long-term product development and internal tooling. Delivered UX/UI improvements across mobile (iOS and Android), enhancing engagement and overall user experience. Worked on internal tools to support operational efficiency and improve workflows for internal teams. Collaborated with cross-functional teams to align design solutions with business goals and technical constraints.
2021 - Present
Freelance
Delivered brand identities, websites, and digital products for a diverse range of clients across industries. Led end-to-end UI/UX design for web and mobile projects, from research through to final delivery. Designed and launched responsive websites using tools like Framer, enabling faster go-to-market without developer dependency. Managed SEO implementation, optimising site structure, content, and performance to improve search visibility. Balanced multiple projects simultaneously, maintaining quality, timelines, and client satisfaction.
2021 - Present
Freelance
Delivered brand identities, websites, and digital products for a diverse range of clients across industries. Led end-to-end UI/UX design for web and mobile projects, from research through to final delivery. Designed and launched responsive websites using tools like Framer, enabling faster go-to-market without developer dependency. Managed SEO implementation, optimising site structure, content, and performance to improve search visibility. Balanced multiple projects simultaneously, maintaining quality, timelines, and client satisfaction.
2021 - Present
Freelance
Delivered brand identities, websites, and digital products for a diverse range of clients across industries. Led end-to-end UI/UX design for web and mobile projects, from research through to final delivery. Designed and launched responsive websites using tools like Framer, enabling faster go-to-market without developer dependency. Managed SEO implementation, optimising site structure, content, and performance to improve search visibility. Balanced multiple projects simultaneously, maintaining quality, timelines, and client satisfaction.
Product Designer
Phone Number
971-54-438-0789
brenda.b.preece@gmail.com
Current Residence
UAE, Abu Dhabi
Current time
7:49:22 AM
7:49:22 AM
Socials
Sectors
Fintech
SaaS
B2B
E-commerce
Consultancy
AI
B2C
Download CV
I AM A UX / UI & Digital Designer
Pushing Pixels Since 2021
I AM A UX / UI & Digital Designer
Pushing Pixels Since 2021
Design Skills
Versatile &
Results-Driven
From early concepts to final delivery, I help turn ideas into well-crafted, scalable digital products that are ready to launch and grow.
01
UI Design
Crafting visually compelling, intuitive interfaces that balance aesthetics and usability.
Design Systems
High-Fidelity Mockups
Visual Hierarchy
Interaction Design
01
UI Design
Crafting visually compelling, intuitive interfaces that balance aesthetics and usability.
Design Systems
High-Fidelity Mockups
Visual Hierarchy
Interaction Design
02
UX Design
Designing user-centered experiences that simplify complex flows and drive engagement.
User Research
Usability Testing
Journey Mapping
Advanced Prototyping
02
UX Design
Designing user-centered experiences that simplify complex flows and drive engagement.
User Research
Usability Testing
Journey Mapping
Advanced Prototyping
03
Branding
Creating consistent brand experiences that build trust and recognition across platforms.
Visual Identity
Brand Guidelines
Design Language System
Value Proposition
03
Branding
Creating consistent brand experiences that build trust and recognition across platforms.
Visual Identity
Brand Guidelines
Design Language System
Value Proposition
04
Custom
Tailored design support shaped to project needs, from dashboards to e-commerce flows.
SaaS Platforms
B2B & B2C Applications
Fintech Products
Marketing Websites
04
Custom
Tailored design support shaped to project needs, from dashboards to e-commerce flows.
SaaS Platforms
B2B & B2C Applications
Fintech Products
Marketing Websites
Sectors
Fintech
SaaS
B2B
E-commerce
Consultancy
AI
B2C
Current stack
Figma
Framer
GPT
Loveable
Photoshop
Illustrator
Slack
Midjourney
Google Workspace
Notion
Microsoft
over 20+ projects
16+ clients
lifelong learning
over 20+ projects
16+ clients
lifelong learning
My Process
Three Steps - One Goal
A clear look at my process, how I approach design from concept to execution.
Every project is different, but this framework keeps things efficient,
collaborative, and outcome-driven.
Every project is different, but this framework keeps things efficient, collaborative,
and outcome-driven.
01
Discover & Define
Align on user needs and project direction
Research & Insights
Analyze user behavior, market trends, and business goals to identify key opportunities.
Problem Framing
Translate findings into clear problem statements and measurable objectives.
Alignment
Collaborate with stakeholders to define scope, success metrics, and priorities.
Discover & Define
Align on user needs and project direction
Research & Insights
Analyze user behavior, market trends, and business goals to identify key opportunities.
Problem Framing
Translate findings into clear problem statements and measurable objectives.
Alignment
Collaborate with stakeholders to define scope, success metrics, and priorities.
02
Ideate & Validate
Explore, prototype, and validate the best ideas
Concept Exploration
Generate and sketch multiple solutions through collaborative ideation.
Prototyping
Build low to mid-fidelity prototypes to visualize flows and interactions.
User Testing
Validate concepts with users, refine based on insights, and ensure accessibility.
Ideate & Validate
Explore, prototype, and validate the best ideas
Concept Exploration
Generate and sketch multiple solutions through collaborative ideation.
Prototyping
Build low to mid-fidelity prototypes to visualize flows and interactions.
User Testing
Validate concepts with users, refine based on insights, and ensure accessibility.
03
Build, Measure & Iterate
Deliver high-quality designs and continuously improve through feedback
Design Handoff
Deliver production-ready assets, documentation, and design system components.
Implementation Support
Partner with developers to ensure accuracy and consistency.
Evaluate & Improve
Track product performance, gather feedback, and iterate to enhance outcomes.
Build, Measure & Iterate
Deliver high-quality designs and continuously improve through feedback
Design Handoff
Deliver production-ready assets, documentation, and design system components.
Implementation Support
Partner with developers to ensure accuracy and consistency.
Evaluate & Improve
Track product performance, gather feedback, and iterate to enhance outcomes.