2024
Digital Acceptance
Services
UX & UI Design, Wireframing, Journey Mapping, Prototyping.
Client
Disocvery Invest
Sector
Fintech
Modernising the Digital Acceptance Experience
Mobile Application
Cross-Platform (iOS & Android)
Entrtainment
User-Centered Design
Brand Consistency
Overview
Discovery Invest’s Digital Acceptance app; a key tool for clients to review and approve investment documentation was falling behind in usability and brand alignment. The experience felt outdated, inconsistent between iOS and Android, and unintuitive in flow. This redesign initiative focused on redefining the user journey, modernising the interface, and establishing visual and functional parity across platforms. My goal was to create a unified experience that felt both distinctly modern and authentically “Discovery” intuitive, efficient, and visually cohesive.
Cross-Platform Experience Redesign
Crafting a Unified Yet Native Mobile Experience
The legacy app presented fragmented layouts and inconsistent navigation logic between iOS and Android. To address this, I designed a new card-based interface inspired by iOS 16’s visual fluidity, combining structure, whitespace, and motion to enhance clarity and usability. Each screen was redesigned with task completion and flow efficiency in mind. While adhering to platform-specific patterns (Material Design for Android and Human Interface Guidelines for iOS), I maintained a consistent visual rhythm across both ecosystems, ensuring familiarity and seamless interaction for users switching between devices. Through iterative prototyping and testing, we validated improvements in discoverability and task completion, creating an experience that feels naturally aligned with user expectations on both platforms.
Elevating the Interface
Visual Cohesion & Brand Alignment
While the app’s core functionality met business needs, its interface lacked visual harmony and consistency with Discovery’s broader digital identity. My approach focused on strengthening the visual language to reflect the brand’s modern, trustworthy tone while enhancing overall usability. I refined the color palette, typography, and iconography to create a clearer hierarchy and more balanced visual rhythm across screens. This included reworking button states, card layouts, and header structures to achieve better contrast, readability, and focus. By aligning visual treatments and motion patterns across iOS and Android, the experience now feels cohesive without compromising platform familiarity. The result is a cleaner, more confident interface that supports clarity, continuity, and brand recognition throughout the mobile journey.
Results
A Modern, Unified, and User-Centric Experience
The redesigned app delivers a streamlined and engaging user journey, empowering clients to navigate, review, and approve documents confidently. Through design consistency and visual clarity, users experience a smoother, more trustworthy interaction with the Discovery brand. This project strengthened my ability to: • Create cross-platform consistency while respecting native platform patterns. • Enhance brand perception through visual clarity and hierarchy. • Deliver refined, user-centered design solutions that balance business goals and user expectations.
+42%
Task completion
After streamlining the journeys, users completed the same tasks much faster.
-22%
Session Duration
This highlights both faster task completion and more purposeful user engagement.
8.5/10
CSAT Score
Users reported to be very satisfied with the new improved flow structure.
Conclusion
The Digital Acceptance App redesign transformed an outdated and inconsistent experience into a modern, visually cohesive, and user-friendly mobile journey. By prioritizing clarity, usability, and visual alignment across iOS and Android, the project successfully bridged functional performance with brand integrity. The refined interface not only improves user confidence and engagement but also reflects Discovery’s commitment to innovation and quality in digital experiences.
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